The Spring Racing Carnival is where fashion and sparkling wine come together.
The Spring Racing Carnival is the biggest even on Melbourne’s calendar. Trouble is, every wine brand clamours for attention. As the biggest sponsor, Yellowglen wanted to stand out.
A world-first Australian innovation for Yellowglen Sparkling. An essential Spring Carnival Fashion accessory made from the sparkling wine itself.
Increased PR for Yellowglen
Growth in recognition of Yellowglen at Spring Racing
Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz