Sparkling Couture

The Spring Racing Carnival is where fashion and sparkling wine come together.

Challenge:

The Spring Racing Carnival is the biggest even on Melbourne’s calendar. Trouble is, every wine brand clamours for attention. As the biggest sponsor, Yellowglen wanted to stand out.

Idea:

A world-first Australian innovation for Yellowglen Sparkling. An essential Spring Carnival Fashion accessory made from the sparkling wine itself.

Wins:

Increased PR for Yellowglen
Growth in recognition of Yellowglen at Spring Racing

Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz