Sparkling Couture

The Spring Racing Carnival is where fashion and sparkling wine come together.

Challenge:
The Spring Racing Carnival is the biggest even on Melbourne’s calendar. Trouble is, every wine brand clamours for attention. As the biggest sponsor, Yellowglen wanted to stand out.
Idea:
A world-first Australian innovation for Yellowglen Sparkling. An essential Spring Carnival Fashion accessory made from the sparkling wine itself.
Wins:
Increased PR for Yellowglen
Growth in recognition of Yellowglen at Spring Racing
Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz
Category: ALL PROJECTS, CASESTUDY
Client: YELLOWGLEN