Yarra Trams

Yarra Trams – Awarewolf

How do you get school kids to be aware around trams and trains? We turned it into a super power.

Challenge

After months of COVID-19 home schooling, kids needed to be reminded of the importance of public transport safety. But the last thing any kid wants to do is follow rules.

Idea

We wanted every school kid to feel like a hero for being more aware around trams and trains. So we created a whole new character – the Awarewolf. Around public transport, they turn into super humans with heightened awareness, who look out for their friends and save the day.

Art Director: Chris Hince   Copywriter: Andy Segal.   ECD: Glenn Dalton