Worksafe
Worksafe Trenching Campaign
Are you digging a trench, or a death trap? It’s what every builder needs to ask before they start excavating.
Challenge
Deaths on worksites have increased due to excavation trenches collapsing. We needed to warn builders and tradies of the danger, including a jail sentence for anyone responsible for a death.
Idea
We decided that we needed to cut through with a simple, hard hitting campaign, showing just how quickly things can turn into a tragedy.
