Worksafe

Worksafe Trenching Campaign

Are you digging a trench, or a death trap? It’s what every builder needs to ask before they start excavating.

Challenge

Deaths on worksites have increased due to excavation trenches collapsing. We needed to warn builders and tradies of the danger, including a jail sentence for anyone responsible for a death.

Idea

We decided that we needed to cut through with a simple, hard hitting campaign, showing just how quickly things can turn into a tragedy.

Category: ALL PROJECTS, TVC