The campaign film “Dead Easy” features Count Gregor the vampire who has seen many come and go in his 700 years and understands the importance of writing a will better than anyone.
200% Increase in search during the first week of launch.
297% Increase in Will completions YOY.
30% Increase in sales from the previous month.
Willed, Dead Easy – Cocktail 45″
Willed, Dead Easy – Soda 30″
Art Director: Chris Hince Copywriter: Andy Segal.