Urban Discoveries

What secrets are hiding in the little laneways of your city?

Challenge:
In 2014, the new Ford EcoSport arrived. In a crowded SUV marketplace how could this tiny little SUV make its mark?
Idea:
We launched an Australia-wide competition – Urban Discoveries, inspiring cool hunters to uncover the bars and cafes hidden in their city laneways and back streets.
Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz
2014

 

Category: ALL PROJECTS, CASESTUDY
Client: FORD AUSTRALIA