Phillip Island 101
Phillip Island is only 101 square kilometres in size, but it packs more beauty, fun and adventure than you’d expect.
So we created a guide to every single square kilometre of Phillip Island, with the website becoming a beginner’s 101 guide for visitors.
There was a distinct local flavour in the campaign, from Hincey himself to locals in the ads, and the music which was created by Phillip Island’s own Steph Strings.
Art Director: Chris Hince Copywriter: Andy Segal. ECD: Glenn Dalton