Phillip Island

Phillip Island 101

Phillip Island is only 101 square kilometres in size, but it packs more beauty, fun and adventure than you’d expect.

So we created a guide to every single square kilometre of Phillip Island, with the website becoming a beginner’s 101 guide for visitors.

There was a distinct local flavour in the campaign, from Hincey himself to locals in the ads, and the music which was created by Phillip Island’s own Steph Strings.

Art Director: Chris Hince   Copywriter: Andy Segal.   ECD: Glenn Dalton



Client: Phillip Island Tourism