Origin Sustainability Drive

What’s more important? How much your energy costs, or how much it costs the earth.

Challenge:

Help Australians realise that Origin Energy is committed to the green, sustainable energy with its profits going back to sustainable energy sources.

Idea:

Australian families were already doing little things to help the planet. We wanted to get them sharing these hacks, not just with the internet, but with each other. Origin’s Sustainability Drive was born. Neighbours were asked to come together to show how green they are. The winners became the heroes of our advertising.

Wins:

2014 MADC Gold, Interactive