Twists & Turns
For the 2014 Melbourne Writers’ Festival, we turned our UNESCO City of Literature into literature. Literally.
The Melbourne Writers Festival was seen as boring and bookish. We needed to revitalise it.
We created an app that turned Melbourne’s maze of streets and alley ways into an interactive story, where the plot twisted with every street you turned down.
Melbourne Writers Festival surpassed 2014 ticket sales goals with over 52,000 attendees.
Spikes: Gold (Mobile), 2015
Spikes: Silver (Mobile), 2015
Spikes: Bronze (Mobile), 2015
AdFest: Bronze (Mobile), 2015
Webby Awards: Honoree (Mobile), 2015
Mobius: Silver (Interactive Video), 2015
Creative Review Annual: In Book, 2015