Twists & Turns

For the 2014 Melbourne Writers’ Festival, we turned our UNESCO City of Literature into literature. Literally.

Challenge:

The Melbourne Writers Festival was seen as boring and bookish. We needed to revitalise it.

Idea:

We created an app that turned Melbourne’s maze of streets and alley ways into an interactive story, where the plot twisted with every street you turned down.

Wins:

Melbourne Writers Festival surpassed 2014 ticket sales goals with over 52,000 attendees.

Spikes: Gold (Mobile), 2015
Spikes: Silver (Mobile), 2015
Spikes: Bronze (Mobile), 2015
AdFest: Bronze (Mobile), 2015
Webby Awards: Honoree (Mobile), 2015
Mobius: Silver (Interactive Video), 2015
Creative Review Annual: In Book, 2015

Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz
2014