Lite n’ Easy

Faddy foods aren’t good for you

Back in ’22, Lite n’ Easy was drowning in a market saturated with new brands claiming to be tastier, healthier, and easier. What Lite n’ Easy had in its DNA was a proven healthy eating program that had been decades in the making.

We led the team to bring Lite n’ Easy back onto screens, into hearts and stomachs.



ECD: Andy Segal & Chris Hince
Copywriter: Jonathan Heath, Art Directors: Mark Thompson & Chris Hince
Client: Lite n Easy