Kogan Range

Kogan – Can Get

For kogan.com’s first-ever campaign, we proved that you can get practically anything you want, quick smart.

Challenge

Australians only thought of Kogan as an online electronics retailer. As COVID-19 hit, international online retailers like Amazon had long delivery wait times, but still no one was going to kogan.com.

Idea

Kogan had a tight budget, and a tighter deadline, but they needed the mass reach of TV. The only assets they had were their products. Their limitation became our inspiration to showcase the weird and wonderful things you can get, quick smart at kogan.com

Wins

Upon launch, the search results for ‘pizza’ on kogan.com went up 800%
kogan.com’s share price on ASX reached an all-time high.