Green’s – Behind the Scenes

Green’s have a huge range of cake mixes, but it was suffering a lack of awareness. On the back of a winning pitch in 2020, we created a whole new brand identity, with a busy little baker that works tirelessly behind the scenes.

“Hey Dan, I love our Greens creative. It’s something we can all be proud of.
Finally, we can announce Greens as a big brand.”

A message to Hardhat CEO, Dan Monheit from Adam Hanlon, Kinrise, General Manager | FMCG Leader.


Art Director & Character Designer: Chris Hince
Copywriter: Andy Segal.
ECD: Glenn Dalton
Client: Greens