Get the Fiesta out of here

When it all becomes a bit OTT, get the Fiesta out of there.

Challenge:
Your very first car is normally a small one. It might not cost much, but it’s important to car brands, because it builds loyalty. How could Ford get its small car on the radar of 18-25s?
Idea:
While other small cars were showing happy girls shopping, we did the exact opposite, positioning the Ford Fiesta as the escape hatch for life’s most awkward moments.
Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz
2013
Category: ALL PROJECTS