Write The Way Ahead

FutureMe allows you to send an email to your future self. Sounds cute, right? What people don’t realise is the power of those words to manifest real change and give direction.

We created a compelling metaphor of the internal tempest that we all face, and how words can correct our course.

In the US, Thanksgiving is a time when people take stock and set goals. To encourage people to use FutureMe, we played upon a Thanksgiving tradition where every year a turkey gets to meet the President as part of an Official Turkey Pardoning.

Art Director: Chris Hince   Copywriter: Andy Segal.   ECD: Glenn Dalton