The Unluckiest Moment

The unluckiest moment in history sounded like a lucky break to us.

Challenge:
Ford is not known for safety, so we needed to remind people that the Focus has the highest 5-Star Safety Rating.
Idea:
We chose the unluckiest moment in the millennium to prove just how safe a Ford Focus is.
Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz
2013
Category: ALL PROJECTS, CASESTUDY
Client: FORD AUSTRALIA