Ford Ranger
“Specific credence should be paid to Chris and Andy’s work in evolving the Ford Ranger’s brand in Australia from a product with potential in 2015 through to Australia’s most aspired truck brand in 2018.”
– David Noonan, Ford Marketing Communications Manager
Awards:
Effies: Silver, Return on Investment, 2015
Effies: Bronze, Other Consumer Goods, 2016
APAC Effies: Bronze, Automotive, 2016
APAC Effies: Bronze, Automotive, 2017
Effies: Silver Long Term Effects, 2017
Effies: Bronze, Return on Investment, 2017
MFA Awards: Grand Prix, Long Term Effects, 2017
Spikes: Bronze, Long Term Effectiveness, 2018
Effies: Silver, Long Term Effects, 2018
Five TV Spots + Three Content Series + One Podcast = Six Effies
Over the last 5 years, we’ve helped the Ranger break sales records and become Australia’s best-selling vehicle. We showcased its smarts, gave our engineers a voice, and shone a spotlight on Australian innovators in Best In Class Content as rated by Google.
Art Director: Chris Hince Copywriters: Andy Segal, Michael Mulcahey ECD: Jon-Paul Jacques 2018
Ranger Raptor – Re-invention
The 2018 launch of the Ranger Raptor was an historic moment for Ford and the Australian designers and engineers who made it possible.
Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018
2019 Ford Ranger – The Impossible Park
The Ford Ranger is a leader on the worksite. It was time to prove it.
2019 Ford Ranger – Don’t Try This At Home
As a true leader, actions always speak louder than words.
Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018
2018 Ranger – Go Further Australia
As the country’s #1 truck, we took a leadership stance with a rallying call to all Australians to invent, build and keep striving further.
Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018
Ranger FX4 Wolf
The trusty work dog is right at home in a Ford Ranger. So when the truck got a fierce new look, so did the tradie’s best friend.
Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2017
Ford Ranger – Tough Done Smart
In 2014, other trucks were talking tough. The Ford Ranger took the high ground with a new ‘Tough Done Smart’ positioning.
