Ford Ranger

We are proud to have created work that has helped the Ford Ranger rise to Australia’s best-selling truck, broken records for Ford and won an Effie every year for the last three years.

“Specific credence should be paid to Chris and Andy’s work in evolving the Ford Ranger’s brand in Australia from a product with potential in 2015 through to Australia’s most aspired Truck brand in 2018.”

– David Noonan, Ford Marketing Communications Manager

 

Ranger Raptor – Re-invention

The 2018 launch of the Ranger Raptor was an historic moment for Ford and the Australian designers and engineers who made it possible.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018

 

2019 Ford Ranger – The Impossible Park

The Ford Ranger is a leader on the worksite. It was time to prove it.

2019 Ford Ranger – Don’t Try This At Home

As a true leader, actions always speak louder than words.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018

 

2018 Ranger – Go Further Australia

As the country’s #1 truck, we took a leadership stance with a rallying call to all Australians to invent, build and keep striving further.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018

 

Ranger FX4 Wolf

The trusty work dog is right at home in a Ford Ranger. So when the truck got a fierce new look, so did the tradie’s best friend.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2017

 

Ford Ranger – Tough Done Smart

In 2014, other trucks were talking tough. The Ford Ranger took the high ground with a new ‘Tough Done Smart’ positioning.

 

 

 

Category: ALL PROJECTS, TVC