Ford Ranger

“Specific credence should be paid to Chris and Andy’s work in evolving the Ford Ranger’s brand in Australia from a product with potential in 2015 through to Australia’s most aspired truck brand in 2018.”

– David Noonan, Ford Marketing Communications Manager

Five TV Spots + Three Content Series + One Podcast = Six Effies

Over the last 5 years, we’ve helped the Ranger break sales records and become Australia’s best-selling vehicle. We showcased its smarts, gave our engineers a voice, and shone a spotlight on Australian innovators in Best In Class Content as rated by Google.

Art Director: Chris Hince Copywriters: Andy Segal, Michael Mulcahey ECD: Jon-Paul Jacques 2018

 

Ranger Raptor – Re-invention

The 2018 launch of the Ranger Raptor was an historic moment for Ford and the Australian designers and engineers who made it possible.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018

 

2019 Ford Ranger – The Impossible Park

The Ford Ranger is a leader on the worksite. It was time to prove it.

2019 Ford Ranger – Don’t Try This At Home

As a true leader, actions always speak louder than words.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018

 

2018 Ranger – Go Further Australia

As the country’s #1 truck, we took a leadership stance with a rallying call to all Australians to invent, build and keep striving further.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2018

 

Ranger FX4 Wolf

The trusty work dog is right at home in a Ford Ranger. So when the truck got a fierce new look, so did the tradie’s best friend.

Art Director: Chris Hince Copywriter: Andy Segal ECD: Jon-Paul Jacques 2017

 

Ford Ranger – Tough Done Smart

In 2014, other trucks were talking tough. The Ford Ranger took the high ground with a new ‘Tough Done Smart’ positioning.

 

 

 

Category: ALL PROJECTS, TVC