2013 began a journey of remarkable change. A transformation. Today, Ford is achieving year-on-year growth with sales and brand health steadily rising.
With Ford’s Australian manufacturing closing its doors in 2013, approval for Ford was at an all-time low. They were designing world-class cars, but Australians assumed Ford was on the decline.
We enlisted Australians, who have been hurt by assumptions. But like Ford, never let assumptions define them. They defied them. This began a new chapter for Ford. Revitalised, energised, it’s not just another car company.
Ford witnessed growth year on year in all brand metrics, with the biggest volume gain of all brands in Australia in 2016 – an additional 6720 units.
2015, 2017: Bronze Effie, Return on Investment
2015: Bronze Effie, Other Consumer Goods
2017: Effie Long Term Effectiveness for Last Three Years
Art Director: Chris Hince
Copywriter: Andy Segal
ECD: Richard Muntz