The Ford Falcon has incredibly loyal (and vocal) fans. While the wider business was distancing itself from the discontinued nameplate, we needed a way to promote the last ever Falcon FG-X to a fanatical audience.
Challenge:
The Ford Falcon is an iconic Australian car with an extraordinarily devoted fan base. In 2014, the last Ford Falcon ever went on sale. It needed a tribute worthy of its status.
Idea:
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
Wins:
Even with Ford Australia closing its manufacturing plant, sentiment remained positive for Falcon.
Art Director: Chris Hince Copywriter: Andy Segal ECD: Richard Muntz 2014
