The Ford Falcon has incredibly loyal (and vocal) fans. While the wider business was distancing itself from the discontinued nameplate, we needed a way to promote the last ever Falcon FG-X to a fanatical audience.
The Ford Falcon is an iconic Australian car with an extraordinarily devoted fan base. In 2014, the last Ford Falcon ever went on sale. It needed a tribute worthy of its status.
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
Even with Ford Australia closing its manufacturing plant, sentiment remained positive for Falcon.
Art Director: Chris Hince Copywriter: Andy Segal ECD: Richard Muntz 2014