A bit about us

Chris “Hincey” Hince & Andy “Andy” Segal 

Hi there,

Thanks for taking the time to check out our work. Our philosophy is simple. Never act like a rock star, but never ever be a roadie.

We love the challenge every brief brings. We embrace it. Thrive on it. It’s how we get our kicks. We’ve been lucky enough to collaborate with talented, nice, funny, intelligent people from all over the world.

Yeah we’re Associate Creative Directors and Award School Tutors. But that’s not all that defines us. Here’s a little about each of us.

Chris ‘Hincey’ Hince: Co-founder of Lil’Bit organic cleaning products. Beekeeper and owner of Smiths Beach Honey. Life drawing student. The one with the perfectly-art-directed hair.

Andy ‘Andy’ Segal: Author of a Christmas story for Jewish kids, ‘Ho, ho, ho. It’s Santa Clausteinbaumowicz. ‘ Song writer and performer, under the stage name, ‘Hopeless Romantic.’


If you want to build a ship,
don’t drum up the people
to gather wood, divide the
work, and give orders.

Instead, teach them to yearn
for the vast and endless sea.

— Antoine de Saint-Exupéry,