We are Andy & Hincey.


Better Go To Blooms

Launching the Chemist Who Actually Cares While other chemists talk about their low-priced perfume, your local Blooms the Chemist actually takes the time to ask how you are. And they… Read More →

Kogan Brand

Giving suspicious eyes a reason to believe. Aussies love a deal, but many saw Kogan.com as suspiciously cheap. We had to shift perception from “that’s way too cheap to be… Read More →

Lite n’ Easy

Faddy foods aren’t good for you Back in ’22, Lite n’ Easy was drowning in a market saturated with new brands claiming to be tastier, healthier, and easier. What Lite… Read More →

Kogan Mobile

Talk about a bargain To launch Kogan Mobile and its unbeatable plans, we created a campaign aimed at Australia’s suburban bargain hunters.         ECD: Andy Segal &… Read More →


Willed People hate thinking about death. Research shows your brain actually refuses to process it. So how do you launch a quick, easy online Will platform, when no one wants… Read More →

Next Time DocuSign

That Time We Screwed Up In 2021 we pitched and won the chance to launch a new brand platform for DocuSign Australia. Little did we realise, it would get the… Read More →

Phillip Island

Phillip Island 101 Phillip Island is only 101 square kilometres in size, but it packs more beauty, fun and adventure than you’d expect. So we created a guide to every… Read More →


Green’s – Behind the Scenes Green’s have a huge range of cake mixes, but it was suffering a lack of awareness. On the back of a winning pitch in 2020,… Read More →


Worksafe Trenching Campaign Are you digging a trench or a death trap? It’s what every builder needs to ask before they start excavating. Challenge Deaths on worksites have increased due… Read More →

Kogan Range

Kogan Can Get

Kogan – Can Get For kogan.com’s first-ever campaign, we proved that you can get practically anything you want, quick smart.   Challenge Australians only thought of Kogan as an online… Read More →