We are Andy & Hincey.


Kogan Mobile

To launch Kogan Mobile and its unbeatable plans, we created a campaign aimed at Australia’s suburban bargain hunters.         ECD: Andy Segal & Chris Hince Copywriter: Andy… Read More →


Willed The campaign film “Dead Easy” features Count Gregor the vampire who has seen many come and go in his 700 years and understands the importance of writing a will… Read More →


Write The Way Ahead FutureMe allows you to send an email to your future self. Sounds cute, right? What people don’t realise is the power of those words to manifest… Read More →

Phillip Island

Phillip Island 101 Phillip Island is only 101 square kilometres in size, but it packs more beauty, fun and adventure than you’d expect. So we created a guide to every… Read More →


Green’s – Behind the Scenes Green’s have a huge range of cake mixes, but it was suffering a lack of awareness. On the back of a winning pitch in 2020,… Read More →

Yarra Trams

Yarra Trams – Awarewolf How do you get school kids to be aware around trams and trains? We turned it into a super power. Challenge After months of COVID-19 home… Read More →


Worksafe Trenching Campaign Are you digging a trench, or a death trap? It’s what every builder needs to ask before they start excavating. Challenge Deaths on worksites have increased due… Read More →


Kogan Can Get

Kogan – Can Get For kogan.com’s first-ever campaign, we proved that you can get practically anything you want, quick smart.   Challenge Australians only thought of Kogan as an online… Read More →

Gruen Pitch

Gruen 2019 – Double the Clever For the ABC’s Gruen pitch, we were tasked with convincing Australians that we need to double our population.  Looking back at Australia’s history, we found… Read More →

Classic Rebel

2019 Mustang

The Mustang is a 55-year-old icon that continues to defy convention. It is the classic rebel. To launch the 2019 Mustang, we teamed up with an outspoken humanitarian, author and… Read More →